AMP has been around for five years and has grown significantly over that time. If you have a quicker online surfing experience on Google News Feed, Google AMP might be one of the primary reasons behind it, but it is not the only thing you have to focus on for your website SEO. To understand more about accelerated mobile pages meaning and amp website meaning, let us have a quick understanding of Google amp?
What are AMP pages, exactly?
Accelerated Mobile Pages (AMP) is a web-based open-source solution for revolutionizing mobile content consumption. The original objective was to develop an open-source framework that would enhance and accelerate the mobile experience.
Amp Pages Google
If you’re wondering why Google AMP was brought in, consider this:
- Since Google’s existence is dependent on users’ overall search experience.
- When a person clicks on a search result, their experience is just as important as the display results.
- AMP was designed to bridge the gap, with the primary objective of speeding up the moving experience.
- By using AMP on your website, Google may be able to load your content 15% to 85% faster than usual.
What Is Amp In SEO?
“Is Amp Good for SEO?” is a question that may arise in your thoughts; we would say a yes!
While AMP can help with SEO, it’s essential to realize that it’s not always necessary for SEO, and the advantages are more relevant to certain businesses than others. Page speed and mobile experience are critical for SEO, and Google AMP is only one method for doing it.
AMP offers numerous benefits to businesses with content and SEO strategies other than quicker loading times and improved experience for content consumers:
- Enhanced interaction with websites.
- Increased traffic
- Bounce rates are lower.
- A rise in ad views.
- Getting you in Google News Feed
- Better rankings
Drawbacks for Google AMP integration and other factors
With the introduction of AMP pages, a significant number of UX components on your website are sacrificed. Because of accelerated mobile pages, every website has to follow google guidelines to appear in news fees that put google in a monopoly.
- Because of AMP, Google wants to bring all the blogs inside its umbrella by having everyone play by their own rule and follow their AMP Guidelines, which is biased to others.
- Aside from restricted images on your AMP sites, you’ll only be able to show one ad per page. With this limited design, disruptive commercials, such as expendables, are impossible, and ads sold directly may be hard to execute.
- From a marketing standpoint, one piece of content costs twice as much as the other, as part of Google’s quest for parity.
- Impressions have been found for numerous publications, but not continuously measures of engagement. This is due to the Top Stories carousel, which encourages readers to read from various sources.
- Similarly, Google’s AMP viewer weakens its brand recognition by displaying a google amp URL/ domain in the address bar. While the present site on the AMP page is stable, the space above the fold is wasted.
Furthermore, AMP is only activated by visiting an AMP-enabled website (instead of the canonical version). Even though the AMP library may reduce the number of server applications for a page by 77%, the AMP version is not always provided if it is not implemented correctly.
Even though AMP sounds excellent, many fake stories and articles started coming on users’ news feeds, which was an overall bad experience for users.
The Conclusion
The main benefit of Google AMP is the page speed, which Google Cache dramatically improves. Similar speed may be achieved with frequent mobile optimization, and Google cache will soon be extended to non-AMP pages. So, there is no benefit in converting; thus, if your website is currently quick, there is no use in using AMP. For more detailed information you may visit………
https://netmaxims.com/blog/15-useful-things-to-know-about-google-amp-in-2021/
