Local SEO is needed to optimize the ranking of a website so that it is visible to people in a particular geographical location. When rankings improve locally, the more possible there is for the website to get more traffic and gain more potential customers. Are you looking to boost your local website’s visibility online? Then, conducting a well-organized local SEO keyword research will help you in achieving that.
WHAT IS LOCAL SEO KEYWORD RESEARCH?
Local SEO Keyword Research is the process of finding keywords or key terms that people search for when looking for products and services from local businesses. Depending upon the ranking of these keywords, the local traffic will be redirected your way. If the ranking is high, more local traffic will approach your business to buy products and services online.
HOW TO DO LOCAL SEO KEYWORD RESEARCH?
Doing local SEO keyword research is a simple process split into the following steps:
List the services you are offering
Before you even start to list the keywords, define the services offered by your business. You can ask your employees or brainstorm together the services you offer and their possible extended keywords for the services. After brainstorming for the services you offer and the relevant services which the local people are in need of, use Keywords Explorer and enter your location to see the popular keywords in your area related to your services.
Check for local intent
Local SEO requires that the keywords have an intent associated with them. This means that the people searching for these keywords are actually interested in the local services and are willing to shop local.
Check search volumes
Getting the accurate search volume for a local keyword is a difficult task as most SEO tools show the results country-based or on a global level. The trick to get the search volume locally is to create a page including the implicit and explicit keywords you have been able to derive from the local SEO keyword research. Using a tool like Keywords Explorer could also help you in getting more accurate search volumes for the keywords you’re using.
Group and map keywords to URLs
Local SEO Keyword Research isn’t just about knowing what keywords the local people are searching for but also knowing how your business will be able to target those keywords. You can link your page with your website for more definable results. The URL people reach with those keywords should be the URL of your business.
Look for ‘Things to Mention’
Local SEO Keyword Research is definitely all about finding keywords that will help your business farewell locally. But do not forget that there are chances of keyword stuffing which can harm your business ranking instead. You can check for the ranking of similar pages and avoid using terms that have affected their ranking. You can use some of the terms which top-ranking pages have inculcated. You can take it up a notch by having a Q&A section on your website which answers the common queries your customers have. This will help in gaining the visitors’ and customers’ confidence in the products and services your business has to offer.
WHY IS LOCAL SEO KEYWORD RESEARCH IMPORTANT?
Local SEO Keyword Research is important for the following reasons:
- To create landing pages with searchable words and phrases as the focus.
- To understand your target audience better and also their searching behaviors and patterns.
- To refocus on your products and services and expand into related markets.
- To discover more ways to target more customers.
CONCLUSION & TAKEAWAY
The crux of Local SEO Keywords Research can be summarised in the following:
- It involves identifying the three terms in your target search queries: core term, keyword modifier, and location.
- Be aware of your niche to develop keywords while also taking the help of the search results on Google.
- Organize the keywords as per their search intent.
- Identify important locations.
Conducting local SEO keyword research with Professional SEO Services is just one aspect of local SEO. make sure to create and optimize your Google My Business profile, build local citations, get reviews, optimize your page, and more if you want to see the best results for your business.
