How can you boost sales on Amazon and take your business to the next level with increasing competition? Here comes the good news! Despite increased competition, sellers are gaining a bigger share of sales on Amazon’s marketplace. Amazon’s revenue is growing at a tremendous rate, as is the share of third-party sellers.
Things like poorly written listings, low-quality images and ineffective marketing are all opportunities to boost your sales on the Amazon marketplace. By taking advantage of these opportunities, you will be able to surpass inexperienced or lazy sellers.
Amzrank Consulting will help you to get new customer sales like nothing you’ve seen or tried before. And it works no matter what niche you’re in, what product you sell or whether you’re a new Amazon seller or grizzled veteran.
We’ve rounded up 11 actionable ways to increase your Amazon sales in 2022.
- Off-Amazon Promotions (External Traffic)
Run a promotion outside Amazon right now if you want to increase sales. You can tap into a new audience of people who aren’t actively searching for products on Amazon through off-Amazon traffic channels (or external traffic).
Commonly used traffic channels include:
- Facebook/Instagram
- TikTok
- Blogs
- Influencers (on social media, YouTube, etc.)
- Email marketing
You can increase amazon sales from these channels by offering a single-use promo code to potential customers.
It is easy to get more people to buy your product by offering a money-off discount. And the spike of sales you get from running a promotion will often result in momentum that carries over to organic, full-priced sales.
- Retargeting
When you introduce your product to a new audience, not everyone will buy it right away. No matter what discount code you offer.
A great marketer knows that retargeting people who have shown interest in your brand with multiple steps will ultimately result in a purchase. Those who have clicked on and interacted with your marketing material can be targeted with follow-up campaigns. A retargeting audience will almost always convert at a much better rate than a plain, cold audience.
- On-Amazon Promotions
A simple way to increase Amazon sales is to run on-Amazon promotions along with external traffic campaigns. There are a few different types of promotions you can run. These include Lightning Deals, 7-Day Deals, and Amazon Coupons. The majority of Amazon deals appear on product listings, search results pages, and showcase pages. By doing so, you can increase your visibility and conversions from people who find your product online.
Lightning Deals, for example, can be quite competitive, and therefore cost a bit to run. However, it’s a great way to increase sales velocity and create some momentum for your product to rank higher.
- Optimize Your Listing for Sales
There are many Amazon listings that are poorly written and made only with keywords in mind. It has poor copywriting, basic mistakes, and isn’t set up to convert readers into buyers.
Check your listing copy for basic errors to increase sales quickly and easily:
- Spelling mistakes
- Grammar errors
- Sentences that don’t make sense
Don’t put too much text in your listing, and make sure it’s easy to read. In the search results, keywords are important, but if your listing is not optimized to convert viewers into buyers, it doesn’t matter how high you rank.
- Do More Keyword Research
Keywords present many opportunities for sellers. The number of keywords you research and rank for may be hundreds, but there are always more to discover. Try to find as many variations of your keywords as possible.
Long-tail keywords are extremely valuable, as they drive high-intent traffic to your listing, despite not having that much search volume.
- Better Product Images
In search results, photos play a huge role in converting impressions into sales. We consume visual content much easier than written content. It’s the role of your images to grab customers’ attention and get them to fall in love with your product.
Low-quality images reflect poorly on your product. Your job is to provide all the information the customer needs to make a confident purchase decision.
- Get Your Pricing Right
Amazon is a very competitive marketplace, so pricing plays a significant role in customer decisions. Think about it from a shopper’s point of view. Everyone wants the best price. If a customer is weighing up your product versus another, price is often the determining factor. This is especially true if you’re selling against multiple sellers on the same listing. When selling the exact same product, 99% of the time, the customer will choose the lower-priced item.
It might be worth investing in an automated repricing tool to adjust your pricing and stay competitive.
- Use FBA (Fulfilled by Amazon)
Amazon’s fulfillment service, FBA, does more than just simplify storage and shipping. It’s also a way to boost your sales!
Amazon Prime is the reason that FBA helps increase sales. Amazon Prime is a badge that shoppers can trust. When someone sees Amazon Prime attached to your product, it helps take away some of the doubt involved in the purchasing decision.
Whenever we buy something online, we want it quickly and without shipping charges.
- Run & Optimize PPC Campaigns
You can increase your Amazon sales by pumping money into PPC advertising to push your product above organic results. You’ll get more visibility, more clicks, and more sales.
A lot of sellers are running PPC, but not as effectively as they could. You should constantly be tracking and optimizing your PPC campaigns to improve results.
Today, PPC advertising is almost a must in the Amazon world. If you’re not running PPC yet, this is a big opportunity to increase your sales.
- Build an Email List
Email Marketing is one of the oldest and most effective online marketing channels. Thus, building a list and utilizing email marketing can lead to a big increase in Amazon sales. Use a landing page in between the external traffic channel and your Amazon listing. Once you have a list, you can start driving additional sales with up-sells, cross-sells (promoting other products), and seasonal promotions (such as Christmas and Black Friday).
There are very few Amazon sellers who have and use an email list. This is your chance to do something your competitors are not.
- Get More Reviews
A product review is a vital part of selling online. They provide social proof, which is essential for getting past customer objections and making sales. A lot of customers read product reviews before ultimately deciding to buy or not.
There are a lot of small things you can do to encourage more people to write reviews, which add up over time. These include:
- Using the “Request a Review” button
- Putting product inserts inside your packaging to ask for a review
- Improving your product (checking old reviews for common issues)
- Using your email list to ask for product reviews and feedback
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