SEO or search engine optimization is an extremely powerful tool that can be used for generating traffic and leads for a business. Companies are always looking to attract the attention of their target audience and this is why it is extremely important to invest in professional SEO services. If you are looking to make use of affordable SEO expertise, you need to know about some SEO concepts that drive the latest SEO practices. So let’s have a look at the buzzwords that are determining the trends of SEO industry in 2021.
The BERT algorithm
One of the most important developments in the world of SEO in the recent times is the BERT algorithm by Google. Bidirectional Encoder Representations from Transformers or BERT works with natural language processing or NLP and machine learning or ML to make a better sense of the searches conducted by people. Currently it works with more than 70 different languages including English. This has made it possible for Google search to work much like the human brain. Therefore websites that have misalignment between content and intent will be impacted negatively. Sites that are not BERT-friendly will have a tough time in getting relevant ranking. This is why you should consult a professional SEO agency that can advice you regarding the same.
Keyword research and its importance
Research for appropriate keywords is one of the most essential factors when it comes to ensuring better ranking for a website. It has been found that most of the searches are basically zero-click searches, which means that people can get what they are looking for without actually visiting the website. However, in order to achieve this seamlessness it is important that you make use of the right kind of keywords which in turn can help you to get discovered. This is where a professional SEO company comes in handy.
