Any music supervisor who has worked with ad agencies or in-house marketing departments will have stories to tell about this topic: How do you translate the ...

We have started spending most of our time in the virtual world as everything is becoming virtual. So companies have also changed their communication medium. ...

Original Masters, Covers and Bespoke Re-Records Ok, let's take a look at licensing different types of recordings, not so much as a creative option, but as a ...

The usage of music in the advertisement has unique effects. No advertisement looks enthralling when it lacks the presence of music. To keep advertisement ...

Make a check list of what rights you may need for your  advertising campaign.  Regardless of whether or not your campaign is for Internet, Broacast, Print, ...