SEO is an ever-evolving landscape as the rules and norms keeps on changing with Google’s algorithm updates. You should not go the DIY way but hire a professional company to offer you ethical and affordable SEO services. The marketing pros of a top-rated SEO company who know how to remain updated with the flexible SEO domain, must keep an eye on the trends that are dominating the scene.
Core web vitals focusing on user experience
User experience has always been the key and it is getting more important than ever! Google has announced last year the three metrics that must be given due importance in relation to page speed of a website. The 3 core web vitals that Google wants websites to focus on for ensuring higher ranking are loading time, interactivity quotient and visual stability of web pages. So users who land up on websites must be offered an enhanced experience.
Original content reigns supreme
If you are looking for better ranking of better websites, original content is something that will always remain the king. So the authentic that you share should be a cut above the rest and must be authentic, creative, armed with value-adding power positioning a brand, its language and voice in a most distinguished manner. Dishing out same stuff with no originality will never help a site to rank higher, it is originality that should be the key.
Google’s BERT update
Google’s BERT update is the buzzword now. The distinguishing quality that this update harps on is that Google search engine bots are now functioning almost like human brain and can now infer the intent of the searcher. This conversational approach is gaining momentum now as what users are looking for, Google can optimize and offer better search results.
So when in the hunt to find the best SEO agency, ensure that you are choosing a prominent one with the power to make your business stand out!
