We come across labels in almost every product around us, labels are useful for almost every industry. The proliferation of the packaging industry is increasing the pressure sensitive labels market size. Pressure sensitive tapes & labels are continuous flexible strips of plastic, paper, metal, cloth or other materials coated with an adhesive which will stick to a variety of surfaces.The increasing application of paper-based packaging in logistics, food, and retail industries is a major driver for the growth of the segment. Different variations like gloss, semi gloss have become useful for luxury packaging.
In the food and beverage industry alone, there has been a constant rise in the demand, fueling the growth of the pressure sensitive label market. These labels are present in packaged goods, glass bottles of alcoholic and non-alcoholic beverages. The market also benefits from the low production cost of these pressure sensitive labels, increasing its adoption in various industries, logistics, food and retail being major ones. As per pressure sensitive label market research, Intelligent and good quality packaging has been a major game changer in the industry. The manufacturers are actually dropping prices of these labels to retain their existing customers and attract new ones, they are also looking at diversifying the label types that are being offered in the market.
According to Arizton’s pressure sensitive labels market report, The demand for general pressure sensitive labels with emulsion-based one is the highest. The presence of several properties such as moisture resistance, anti-microbial features, and the power to withstand extreme temperatures is likely to influence the segment growth.
Different countries have different demands of these labels according to their need, industries, economy and other factors. Asia Pacific is the dominant regional market for pressure sensitive labels. High growth in the packaging industry in the region coupled with rising demand for food & beverage products will be the chief reason behind the region’s high share. Increasing automotive production in Asia Pacific along with a robust growth in the industrial manufacturing sector will augment the regional market.
Europe is also a key regional pressure sensitive tapes & labels market which held more than 20% share of the overall industry in 2016. Increasing construction activities in the Eastern European countries and rise in manufacturing units in Germany, France, and the UK will propel the product market growth in the region. The popularity of print-on-demand is growing significantly, hence the contract duration between vendors and customers is expected to be affected.
These labels will and the pressure sensitive label market will sustain in future because of the rising demand and buying capacity of consumers. Safety and hygiene standards imposed now will demand strong labeling features in the coming future, in turn benefitting the market at large.
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