‘India Water Purifier Market Outlook, 2023’ gives a comprehensive analysis on the water purifier industry of India. Since last few years, India is experiencing a major growth in the water purifier sales due to Increase in water pollution, rising health awareness, rising income etc.
India Water Purifier market is expected to grow with a CAGR of more than 8% in the forecasted period of FY 2017-18 to FY 2022-23. Overall Water Purifier is segmented into organised water purifier market and unorganised water purifier market. Organised and unorganised water purifier market is further divided into RO+ water purifier, UV water purifier and offline/ Gravity based water purifier. Organised water purifier market is expected to have market share of more than 75% in value terms at the end of forecast period whereas unorganised market is expected to lose its market share around 30% in volume terms.
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The growth in the water purifier market has been largely driven by the increasing water pollution in the country and the lack of fresh water supply by municipalities. Total market is made up of organised and unorganised players having large price difference between them. Unorganised players are slowly becoming organised through easy online platform. E-commerce has created huge difference in distribution channel of all players whether organised or unorganised. Demand at the top end (electric) of the water purifier market as well as the bottom end (non-electric/gravity based) is showing strong growth.
Covered in the report:
• India Water Purifier
• Organised Water Purifier
• Unorganised Water Purifier
• RO+ Water Purifier
• UV Water Purifier
• Offline/ Gravity Water Purifier
“India Water Purifier Market Outlook, 2023” discusses the following aspects of water purifier in India:
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The report gives an in-depth understanding of the water purifier market in India:
– India Water Purifier Market Size By Value & Forecast
– India Water Purifier Market Size By Volume & Forecast
– India Organized Water Purifier Market Size By Value & Forecast
– India Organized Water Purifier Market Size By Volume & Forecast
– India Unorganized Water Purifier Market Size By Value & Forecast
– India Unorganized Water Purifier Market Size By Volume & Forecast
– India Water Purifier Segmental Analysis: By Company, By Region, By State, By Segment, by Organized vs. Unorganized
– India RO+ Water Purifier Market Size By Value & Forecast
– India RO+ Water Purifier Market Size By Volume & Forecast
– India Water Purifier Segmental Analysis: By Product Type
– India UV Water Purifier Market Size By Value & Forecast
– India UV Water Purifier Market Size By Volume & Forecast
– India Offline/ Gravity Water Purifier Market Size By Value & Forecast
– India Offline/ Gravity Water Purifier Market Size By Volume & Forecast
– Key Vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of water purifier in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Organised, Unorganised, RO+, RO, UV, UF, Gravity, Offline, Minerals, Taste Enhancer, Value, Volume, Eureka Forbes, Kent, Livpure, Pureit, HUL, Ion Exchange, Okaya, Zero B, Nasaka, LG, Panasonic, Whirlpool, Blue Star, Tata, AquaGaurd, AquaSure
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TABLE OF CONTENTS
1. Executive Summary
2. Global Water Purifier Market Outlook
3. India Water Scenario
4. India Water Purifier Market Outlook
4.1. Market Size
4.1.1. By Value (Unorganized Vs Organized) driver, company organized
4.1.2. By Volume (Unorganized Vs Organized) unorganized
4.2. Market Share By Value
4.2.1. By Company
4.2.2. By Region
4.2.3. By State
4.2.4. By Segment (RO+, UV, UF)
4.2.5. By Organized Vs Unorganized
4.3. Market Share By Volume
4.3.1. By Segment (RO+, UV, UF)
4.3.2. By Organized Vs Unorganized
4.4. Pricing Analysis
5. India RO+ Water Purifier Market
5.1. Market Size
5.1.1. By Value (Unorganized Vs Organized)
5.1.2. By Volume (Unorganized Vs Organized)
5.2. Market Share By Product type (RO, RO+UV, RO+UF, RO+UV+UF)
5.3. Pricing Analysis
5.4. Technological Developments
6. India UV Water Purifier Market
6.1. Market Size
6.1.1. By Value (Unorganized Vs Organized)
6.1.2. By Volume (Unorganized Vs Organized)
6.2. Pricing Analysis
6.3. Technological Developments
7. India Offline Water Purifier Market
7.1. Market Size
7.1.1. By Value (Unorganized Vs Organized)
7.1.2. By Volume (Unorganized Vs Organized)
7.2. Pricing Analysis
7.3. Technological Developments
8. India Economic Snapshot
9. Policy & Regulatory Landscape
10. Trade Dynamics
10.1. Import
10.2. Export
11. India Water Purifier Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Increasing Investments /new entrance,
12.2. Shifting focus on Non-Electric/Offline Water Purifiers specially in lower income group
12.3. Unique Advertisement Campaigns
12.4. Increasing Celebrity Endorsements
12.5. Under the table water purifier are trendy for modern kitchen
13. Competitive Landscape
13.1. Porters Five Forces
13.2. Company Profiles
13.2.1. Eureka Forbes
13.2.2. Kent RO Systems Limited
13.2.3. Hindustan Unilever Limited
13.2.4. Tata Chemicals Limited
13.2.5. Livpure Pvt Ltd
13.2.6. Panasonic India Pvt. Ltd.
13.2.7. LG Electronics India Pvt. Ltd.
13.2.8. Blue Star Limited
13.2.9. Ion Exchange India Ltd.
13.2.10. Okaya Power Group
14. Strategic Recommendations
15. Disclaimer
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