TikTok was officially launched in 2017, and within two years, it has become one of the viral social media platforms. Usually, TikTok will give room space to individual content creators and normal users than big brands. With the help of TikTok, businesses can easily produce brand’s or product’s content in front of a massive audience. One of the “explore hubs” of this platform is TikTok’s “for you” page, and everyone’s “for you” page will vary.
Well, what is TikTok FYP? The TikTok algorithm will display content for each user. It is wholly based on three things:
- User interaction like likes, views, comments, shares, and the account you follow, type of content you create,
- Video information like sound, caption, and hashtags, special effects
- Device & account settings like your language, country setting, and device type
According to the factors mentioned above, the content will appear on the “for you” page. As soon as you open the app, this main page displays for your sight. In this article, you’ll be learning a few essential ways to get your content featured on the FYP on TikTok.
Produce Quality Content
First of all, you must concentrate on producing quality content without any flaws, should not be blurry or low quality as it will reduce your views and engagement rate. This rule is followed on all other social media because of improving good mobile technology. So, you must focus on quality visuals and audio.When you post more high-quality videos, you can easily entice your target audience, and they will keep on visiting your profile. You can also increase your video watch rate and completion rate..
Be Creative With Trends, Sounds, Filters
On TikTok, you’ll always spot something, whether it may be a new trend, sounds, effects, or filters. But when you find any new stuff, be the first to hop on those things, and create your own spins. It moves fastly when it comes to trends; hence, you have to create content before it ends. At the same time, you must create creative content to stand out since everyone will jump on-trend. Same for new filters, sounds, effects, come up with content that must be unique from others. Moreover, you can use those trending sounds or content to promote your business, brands.
Sounds hold a special place on TikTok; in fact, it has its own “explore page” where you can find videos that use that particular trending sound. Hence, adding popular audios takes your content to a larger community. This is one of the great ways to increase TikTok followers significantly thereby boosting the trust of your brand.
Create Different Kinds Of Content
Besides producing content related to the latest trends, creating engaging and captivating content according to your audience’s interest is essential to get them to appear on the “for you” page. Don’t hesitate to try out and experiment with new content ideas. Whether you are an individual or brand, behind-the-scenes content will work to get a higher engagement rate.
Behind-the-scenes content will give your audience deep insight into your industry and company that they have not experienced before. While this kind of content is more effective as well as trendy among your audience. Using behind-the-scenes, you can come up with content that will be unique because it displays your particular brand with a specific product, employees, officers, and more.
Make Use Of Trending Hashtags
It is essential to use trending hashtags in your content to increase your engagement rate. Of course, it takes time to figure out the right popular hashtags in your niche. You might see hashtags like #fyp #for you under the video caption. It is the most popular hashtag on this app; as of April 2021, #fyp receives 10216 billion views, and #foryou gains 7840 billion views. Adding #fyp and #foryou, along with your niche hashtags, can blow up your chance of getting displays on the “for you” page effortlessly. So, before using the hashtags, check their popularity and usage among your audience.
Wrapping Up
When you use accessibility features like closed video caption, text to speech readers, you can gain more chances to get likes and comments for your videos. Concentrate on increasing your video engagement rate, know your target audience’s interest and plan your content accordingly, jump on current trends before it ends. The tips mentioned above will attain more chances to get your content on the “for you” page.
