Facebook is one of the most powerful advertising platforms that most hotel marketers use to promote their hotels. Simple enough? No, not all! It is the most sophisticated and complex way to monitor specific actions as well as target individuals. If you are looking for the best way to track your Facebook ads, then you just need to set up Facebook events and custom conversions. If we talk about custom conversions, they will help you create a set of rules for URLs or events. Once you create these rules, you can easily track what are the specific customer actions.
You can use custom audiences re-engage your old guests by using relevant ads. This will also help you create lookalike audience who are same as your hi-end customers. Using Facebook Pixel, you can easily reach out your target audience and increase customer retention. If you want to get accurate results, then you should use a large group of around 1000 to 50000 people based upon transaction value, lifetime value, engagement or total order size. Using Facebook events and conversions, you can connect with a border audience.
Below are some must-follow steps to that you can follow to set up Facebook events and custom conversions: –
- Visit Facebook Pixels page in Events manager -> choose custom conversions. Check your event results after adding Facebook Pixel base code and event code to your site.
- Measure & optimize your ad campaigns which use your Facebook pixel information on the Data sources tab. On this page, you will get basic information such as last activity or status. a) Top events, b) Events received, c) Activity
- Visit Overview tab to check graph that shows the value and number of events received, attributed events and matched events.
- Adjust time frame by selecting an option from drop-down menu.
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