Developing a Hotel Blog Content Strategy? Here’s a Guide for You!

April 20, 2021

In digital marketing, no one can imagine the world without blogs. Blogs are the best way to drive potential guests to hotel website, increase brand awareness, and get higher hotel occupancy. But for all this, you should have a well-thought content plan. Let’s check out how to develop a successful blog content strategy: –

a) Understand Your Audience

First of all, you should figure out what type of blogposts your audience love to read – upcoming events, travel stories from guests, posts related to local area. Keep in the mind that you should write for your potential guests, not for search engines. To get an idea about their interests and requirements, you can use analytics or gather information using online surveys.

b) Include Long-tail Keywords in Your Posts

By using long-tail keywords in your blogposts, you can create a balance between writing for search engine bots and the users. This will help you get higher direct booking conversions for your hotel. Be specific and focus on key phrases. Some best examples are ‘budget hotel in Phoenix’ and ‘affordable hotel near me’.

c) Represent Yourself as Local Guide in Your Posts

Publish posts related to nearby restaurants, major attractions and upcoming events. This will keep your site visitors engaged. Don’t forget to include any contra deals in your posts.

d) Conduct Research to Know the Market and Competition

Perform a little research to get an idea about the market and competition. This will give you a fair idea how your competitors are devising their hotel marketing strategies. Check if they are including travel tips, interesting facts of the city or anything else in their blogposts.

e) Write about what facilities You are Offering

Every traveler wants to get detailed information about the hotel before booking. Include what facilities you are offering to your guests. For example, if you are targeting business owners, then you should discuss about the facilities like business center, Wi-Fi availability, breakfast options, fax, etc. to grab their attention. Similarly, for leisure travelers, you can talk about facilities such as television, swimming pool, etc.

Don’t have any idea how to get started? Just contact Websrefresh professionals today who have vast experience in this field. They are specialized in numerous areas such as content writing, brand positioning, ORM services, Search Engine Optimization, Social Media Optimization, and a lot more. Contact them now to discuss your specific requirements!

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