As the largest online retailer in the world, Amazon provides a vast marketplace for businesses to reach millions of potential customers. With over 300 million active users and over 2.5 million sellers, Amazon has become the go-to platform for e-commerce sales. However, with such a vast number of products and sellers, it’s crucial for businesses to optimize their product listings to stand out in the crowd. This is where Amazon keywords come into play.
In this article, we’ll discuss the various types of Amazon keywords and strategies for effective SEO.
What are Amazon Keywords?
Amazon keywords are words and phrases that customers use to search for products on Amazon. They are also known as search terms or search queries. Amazon uses these keywords to match customer searches with relevant products, making them a crucial part of Amazon SEO.
Types of Amazon Keywords
Broad Match Keywords: These are the most basic types of keywords, and they match with the widest range of search queries. For example, if a seller uses the broad match keyword “shoes,” their listing will appear for any search term that includes the word “shoes,” such as “running shoes,” “women’s shoes,” or “men’s dress shoes.”
Phrase Match Keywords:
These keywords are more specific than broad match keywords, as they match with search queries that include the exact phrase, but may have additional words before or after it. For example, if a seller uses the phrase match keyword “running shoes,” their listing will appear for search terms such as “best running shoes,” “running shoes for women,” or “affordable running shoes.”
Exact Match Keywords:
These keywords are the most specific of the three, as they only match with search queries that exactly match the keyword phrase. For example, if a seller uses the exact match keyword “running shoes,” their listing will only appear for the search term “running shoes.”
Long-tail Keywords:
These are more specific and longer phrases that customers use to search for products. For example, “men’s black leather dress shoes” is a long-tail keyword that a seller can use to target a specific audience looking for a specific type of product.
Strategies for Effective Amazon SEO
Conduct thorough keyword research:
To effectively optimize your product listing, it’s crucial to research and choose the most relevant and high-volume keywords that customers are searching for. You can use Amazon’s keyword research tools, such as the Amazon Keyword Tool, to find the most popular keywords and identify the search volume and competition for each keyword.
Pro-tip: Sellerapp’s Amazon backend keywords blog provides valuable insights and actionable tips to optimize your product listings and improve your sales on the world’s largest online marketplace.
Include keywords in your product title:
The product title is one of the most critical elements for Amazon SEO. It’s essential to include relevant and high-volume keywords in your product title to improve your product’s visibility in search results.
Optimize your product description:
The product description is where you can provide more detailed information about your product, and it’s also an opportunity to include additional relevant keywords. However, make sure to use keywords naturally and avoid keyword stuffing, as this can negatively impact your product’s ranking.
Use bullet points to highlight key features:
Bullet points are a great way to break down your product’s key features and benefits. This is also an opportunity to include more keywords and improve your product’s visibility in search results.
Monitor and adjust your keyword strategy:
Amazon’s search algorithm is constantly evolving, so it’s essential to monitor and adjust your keyword strategy regularly. You can use Amazon’s search term reports to track the performance of your keywords and make necessary adjustments to improve your product’s ranking.
In conclusion, Amazon keywords play a critical role in improving your product’s visibility and driving sales on the platform. By understanding the different types of keywords and implementing effective SEO strategies, you can improve your product’s ranking and stand out in the competitive Amazon marketplace.
