Market Overview
The Global Antiperspirants Market is growing worldwide due to rising awareness about personal hygiene and increasing purchasing power of the consumers.
A variety of antiperspirants and deodorants have been introduced by companies with different characteristics and forms to cater to the consumer demand for various body-odor related products.
The global antiperspirants and deodorants market is expected to garner a revenue of USD 70 Billion by 2027 and projected to record a CAGR of 3.5% during the forecast period of 2021to2027.
The companies, involved in the global antiperspirants market, are expected to witness several lucrative opportunities in the coming years owing to rapid urbanization and growing awareness of consumers about personal care. This is expected to drive the demand for antiperspirants and deodorants among the consumers across the world.
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Competitive Landscape
Some of the key players in the global antiperspirants market are The Procter & Gamble Company (US), Henkel AG & Co. KGaA (Germany), Coty Inc. (US), Unilever Plc (UK), L`Oreal S.A. (France), Beiersdorf AG (Germany), L’Occitane International S.A. (Luxembourg), Avon Products, Inc. (UK), Colgate-Palmolive Company (US), Kao Corporation (Japan), Godrej & Boyce Manufacturing Company Limited (India), Nike, Inc. (US), CavinKare Pvt. Ltd. (India), Church & Dwight Co., Inc. (US), and Benetton Group S.r.l. (Italy).
Market Segmentation
The global antiperspirants market has been segmented based on product form, distribution channel, and region.
Based on form, the global antiperspirants market has been classified as sprays, roll-on, sticks, and others. In 2018, the sticks segment accounted for the largest revenue share of the global antiperspirants and deodorants market. However, the sprays segment is projected to record the highest growth rate during the forecast period of 2019 to2024.
The global antiperspirants market has been segregated, on the basis of distribution channel, into store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to hold the larger share of the global antiperspirants and deodorants market from 2019 to 2024. However, the online segment is expected to register a higher growth rate during the forecast period.
The global antiperspirants market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
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Regional Analysis
The global antiperspirants market has been segmented, on the basis of region, into North America, Europe, Asia-Pacific, and the rest of the world.
The market in Asia-Pacific is expected to dominate owing to consumers becoming more aware about personal care and hygiene, leading to high expenditure on personal care products. Additionally, due to hot climatic conditions in countries such as India, Malaysia, and Australia, consumers prefer antiperspirant products to keep themselves sweat-free.
The market in North America is expected to be the fastest-growing due to the rising expenditure on personal care products by consumers.
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