The reason for the transformation of numerous new and growing MSPs from a single city to a national and sometimes global player is the prevalence of White Label Managed IT service providers, which are almost as old as the industry itself.
In this article, we will cover the various aspects of White Label services for growing MSPs and how to select the best White Label solution for your business.
Definition of a White Label MSP?
“White Label can be defined as a product or service produced by a single company (the producer) which is then rebranded by other companies (the marketers) to make it appear as they made or provide it.”
In the context of an MSP, business A provides the client, whereas business B (disguised as business A) provides the service.
Why Do MSPs Offer White Label Services?
The main reason why the white label services will be offered by an MSP is due to size.
Some of the services are listed below:
1. Large service portfolio.
2. Large team across multiple regions or countries.
3. Large support staff.
With bigger MSPs coming with bigger marketing budgets, organizational growth across multiple regions are dependent on growing the service portfolio and including services such as a white label solution for increasing productivity and profitability.
Need for White Label Solutions
Managed Service Providers need a White Label Solution due to the increasing size of their services.
Regional service providers have the following issues for breaking into new markets:
1. Exploring qualified talent and keeping them busy with multiple clients.
2. Attracting newly managed service clients.
3. Being able to provide all the services.
While a larger MSP might have an abundance of talent and a deep service pool, things are the opposite in the case of a smaller MSP. This is where your white label partner will come in.
Ending Note
Having White Label Managed IT service Providers gives the following advantages:
1. Provides high-quality services
2. Gain experience in providing the latest products and services.
3. Providing onsite support in multiple regions and countries.
4. Having the ability to always say yes to the client.
The biggest benefit of having a White Label Partner is that you don’t need to run a traditional IT company to be an MSP, you only need to have a good understanding of IT, good relationships, and project management skills.
